"Pure Ice" is a brand I've only seen at Walmart. The polish is cheap ($2 a pop) and all the ones I have are very well pigmented. This color you see is called "First Time." It's a frosty green color. Almost reminiscent of the Clinique green, if you know what I'm talking about. Without the frost, I feel like it's similar to that, but a bit deeper. All these photos are taken indoors with a flash. This is two coats with both a top and base coat.